Things We Love Thursdays: Making a Difference.

February 25th, 2010 by | Share +

Starting today, we’re going to use every Thursday to feature something our whole team is passionate about. It may be a website we’re truly inspired by. It could be a feature on pugs or other “resident creatures” that frequently roam our office. Or, like in today’s post, it may feature a tidbit on those who are taking a stand against breast cancer.

In all seriousness, our team members are passionate about supporting non-profits and various philanthropic causes. Today’s “Things We Love Thursdays” focuses on our support for groups that promote breast cancer awareness and groups that lead initiatives in the fight against breast cancer.

Recently, our Eben Design branch in Athens worked off the clock to create a pro bono website for BreastFest, an annual event that promotes breast cancer awareness, diagnosis and treatment. The flagship event for the Tyanna Barre O’Brien Breast Cancer Foundation donates all proceeds to the St. Mary’s Women’s Diagnostic Center. Their event from last year raised $12,000.

BreastFest

We were truly inspired not only by their cause, but their story. Five sisters had lost their mom to breast cancer. Driven by a desire to protect other women, children and families from the same fate, the sisters started the BreastFest event to promote early detection and awareness.

To help further their cause, we created a Word Press Content Management System (CMS) website complete with photo gallery, blog, event information and donation pages that can be easily customized.

If any of you are in the Athens, GA area, support breast cancer awareness and attend BreastFest Athens. Their upcoming event is March 20. Tickets are $20 in advance or $25 at the door. All proceeds benefit St. Mary’s Women’s Diagnostic Center.

If you can’t make it or aren’t in the area, donate to the cause by getting involved in BreastFest Athens.

Check out the site for more information: http://www.breastfest.org/.

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Lisa WongLisa
Marketing and Sales
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Eben Design, Things We Love
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Open, Says Me

February 22nd, 2010 by | Share +

Recently, I’ve been reading Don Norman’s The Design of Everyday Things and I must say I am thoroughly enjoying it. Norman wrote the book more than 30 years ago and our advancements in technology since then makes some of the content seem almost comical. In one example, Norman makes a huge deal about computers and VCRs. At the time the book was published, computers were relatively new and so were VCRs.

But one of my favorite examples thus far is about another great technological achievement: door handles. When it comes to doors, the concept is presumably easy. You can push them open, pull them open, or slide them open. But take away the handle and you have no idea how to open the door. Handles are very indicative of function and, as a result, should be designed to clearly illustrate how the door opens. If it weren’t for the usable and functional design of a door handle, you would otherwise slam your face into it, or, in the case of Mr. Norman’s friend, get stuck between two sets of glass doors.

Even though Norman’s book is a bit dated, we can all take away that the underlying principles of usability and the cognitive approaches to memory and mappings are still very valid today.

Ultimately, good design doesn’t need instruction. A door should be easy to use without having to use the words “PUSH,” “PULL,” or “SLIDE” and handles should be designed so that we don’t spend more than a nanosecond debating on how it should be turned. Consider the following example:


The doors above are clearly supposed to be pushed open.


These handles signify pulling. The PUSH label only makes it confusing. Clearly, this company chose aesthetics over functionality. These labels were probably added after the doors were installed because people were having trouble opening the doors.

Now, I know the first door is the most usable, but it’s also the least attractive. Here’s what I think: it’s nice to make something look attractive, but if you take away the usability in the process, you’ve only made the product worse.

Part of usability is reducing or eliminating the need for users to think. Essentially, it’s making things more intuitive and easier to understand for all users, but good designers can create things that are not only very attractive, but also very usable.

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Chris RodriguezChris Rodriguez
Creative Services
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Design
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Eben Design Welcomes Creative Director Ken Barnes

February 4th, 2010 by | Share +

Retail experience designer Ken Barnes has joined Eben Design as our new Creative Director, bringing extensive creative strategy and design experience to our agency. Having created work for industry giants such as Starbucks, Eddie Bauer and Nordstrom, Ken has more than 25 years of expertise in brand creation, store design and branded architecture to his credit.

Before coming to Eben Design, Ken co-founded the design firm M3 and served as its Creative Director for nearly a decade. There, he formed an award-winning design group that attracted the attention of regional, national and Fortune 500 clients who wanted a real, authentic, elevated brand experience for their customers.

You can see examples of his signature work in thousands of retail locations across the country and a trip to our local Bellevue Square reveals one of Ken’s most recent creations, Popcorn Pavilion.

Oh, and here’s an Eye Spy for you. If you’ve watched Q13 FOX News lately, you probably saw a snippet on downtown tourism that features one of Ken’s newest logos. Check out the Pacific Place scene in the video below.

Hint: I spy with my little eye something that begins with “p.” Or, if you’re like me, you can just jump to the 1:13 mark.

Ken joins senior designers Judy Stuhmer and Joshua Doty in Creative Services and leads our innovative design team with valuable insight, strategy and direction for smart, high-caliber work that we are all truly proud of.

See more of Ken’s award-winning work on our Retail Design page.

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About the Author

Lisa WongLisa
Marketing and Sales
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Eben Design
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