Things We Love Thursdays: Slab Serifs

March 11th, 2010 by | Share +

As of late, more and more ads have featured one peculiarly common thing: slab serifs. At the most basic level, slab serifs are serif typefaces that are typically thick and block-like. Some famous examples include Rockwell (championed by long-time Rockwell user Burger King), Clarendon and Courier, a font that comes standard on most computers. Today, we’ll look at advertising that uses Rockwell and two of our other favorite slab serif fonts.

Rockwell

Burger King has been using Rockwell ever since I was a kid, but as a better reference, we can just say that they’ve been using Rockwell throughout most of the Burger King Kid’s Club era (remember those commercials?). Blog Desedo.com says Burger King’s been using Rockwell since 1995.

Crispin Porter + Bogusky has also done a fine job of utilizing Burger King’s long-standing Rockwell love throughout Burger King’s website.

Burger King Website

Group Health has also joined the Rockwell fan club with their new ad campaign and commercials.



 

So although we may be a little sans serif around here, we do pay attention to what’s out there and our creative team still has a huge affinity for serif typefaces. We ourselves have used Rockwell in dozens of client pieces.

Here are two of our favorite slab serifs (other than Rockwell) that our team absolutely adores.

Serifa

The unanimous slab serif favorite among our creative team is Serifa. With six different weights, Serifa was developed by a Swiss designer named Adrian Frutiger in 1964, based on the Univers sans serif family. We love Serifa because it’s highly versatile, elegant, whimsical, easy on the eyes and fun. In other words, it’s a font that has all the right traits you’d hope for in a blind date.

Adelle

Another favorite is a newcomer called Adelle. With double the weights of Serifa, this twelve-weight font is commonly used in magazines and newspapers for its versatility and legibility as both a heading and subheading. Created by designers Veronika Burian and José Scaglione, Adelle is another fun, energetic font that also doubles as an unobtrusive guest in newspaper columns when used in the “light” un-bolded style.

Still hungry for slab serifs? Check the linotype.com page for a more in-depth look at slab serifs and its typography history. We’ll post more on typography in the near future.

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Lisa WongLisa
Marketing and Sales
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5 Ways to Build Usable Forms

March 5th, 2010 by | Share +

With the arrival of “Web 2.0,” proper form validation has become increasingly more important. Rather than just reading websites, we are actively helping to create them. We’ve become a community who shares information and contributes to our social networks on a daily basis. Sites like Twitter, Facebook and MySpace are entirely user-driven, meaning all of the content comes from the users. How much more important is it then to make sure your forms accurately assess whether the information entered is correct?

Here are five ways to build safe, accurate and usable forms.

FORM DESIGN

1. Make ‘em easy to read
Designers can take steps to minimize form errors before they’re even validated by designing usable forms. A usable form guides the user effortlessly, both visually and contextually. Most users don’t like to take the time to read if they don’t have to, especially online. This means that they’ll most likely skim through forms very quickly. This is something everyone should keep in mind when creating a form.

2. Don’t forget the Tab key
Forms should be easy to digest, easy to scan, and easy to navigate. If you’re like me, you probably use the Tab key to move between fields, so it is important that the ‘tabindex’ is correct and intuitive on each field.

Most of us typically also assume what the next field will be and mentally prepare to enter the next set of data ahead of time. It’s bad form (pun intended) to have the Tab key take you to a field you weren’t expecting. Forms should be laid out intuitively; fields should be linear and put where users would expect to find them.

Clear, Intuitive Form for Home Owners Co-op
A clean, intuitive form that Eben Design built for Home Owners Co-op

3. Keep it short
Finally, use short, common descriptions for the requested data and clearly mark required fields. A good form is one where a user can quickly see what’s asked and what’s required. There’s nothing more frustrating than not being able to distinguish required fields from optional fields. We all hate being slowed down by forms that aren’t clear.

FORM VALIDATION

4. Clean your data
Once the user has entered data and submitted the form, it’s necessary to check the data for accuracy and “cleanliness.” Most of the time, data’s stored in a database for later retrieval. Any time data is stored, it’s imperative that it’s kept safe and secure. The likelihood of anyone obtaining access to the database is slim, but code can easily be entered into forms that can wreak havoc from the outside in. Because if this, it’s important to make sure the data is “clean,” meaning it doesn’t contain any malicious code. Ultimately, you want the entered data to be as specific as possible; validation is used for this reason.

5. Use validation
There are two types of validation: client-side and server-side. Client-side validation uses software in the browser such as JavaScript to check the data before it’s sent to the server for processing. Nine times out of ten, client-side validation ensures properly formatted data. With it, you can make sure phone numbers are formatted properly, e-mail addresses and website URLs are in the correct format and that no erroneous data was used. Then, once data fits the specified format, it’s sent to the server for processing.

Once the data gets to the server you can perform server-side validation. This uses code, such as ASP or PHP, to double-check the data before entering it into a database or before it’s sent out in an e-mail. While the two methods can be used apart from each other, it’s always smart to use them together.

 

In a world where the web is made up of information we create, proper form design and validation is incredibly important. And since the web has become increasingly personal, with credit card information, telephone numbers and addresses, it’s important to design information that’s kept safe and secure.

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Chris RodriguezChris Rodriguez
Creative Services
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Things We Love Thursdays: Derby Girls

March 4th, 2010 by | Share +

This week, the Eben Design team would like to divulge one of our favorite past times: rooting for derby girls as they battle it out in a full contact sport called roller derby. Who doesn’t like a sport where team names are typically made up of word plays and satirical puns such as Derby Liberation Front, Grave Danger, Sockit Wenches and Throttle Rockets?

To much internal fanfare (we have dedicated fans around here), Eben Design teamed up with advertising partner Ad Mark and our own local derby roller girl team, Rat City Rollergirls, to build a site for their all-female, flat-track roller derby league. Since the league started in 2004, the Rat City Rollergirls has been covered in media outlets that include The New York Times, MSNBC, Seattle Times, Seattle Post-Intelligencer, The Stranger, Seattle Weekly and Seattle Magazine.

With all the press and publicity, a redesigned site was needed to really reflect who they were: athletic, edgy, sexy, smart, alternative, funny and a true Seattle sports fixture.

We restructured the site’s content for more intuitive web browsing and implemented a uniform, streamlined color palette for better brand consistency. Photography was also used to truly communicate who they were. We built the site around the fact that Rat City Rollergirls aren’t derby teams of the past. Instead, they’re every day people by day and speed-skating, hard-hitting rollergirls by night who are proud to participate in an unpaid, real, women-run sport.

The end result? A newly redesigned site built on WordPress that describes exactly who they are as a team, as a sport and as a league of genuinely dedicated women.

Rat City Roller Girls

Ultimately, we’re proud to support a sport that’s run by women, for women. Check out the Rat City Rollergirls site for tickets and upcoming derby bouts: http://www.ratcityrollergirls.com.

Support a local league we’re proud to call our own. You’ll definitely find us among the crowds.

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About the Author

Lisa WongLisa
Marketing and Sales
Filed under:
Design, Things We Love, Web Worthy
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