This week, the Eben Design team would like to divulge one of our favorite past times: rooting for derby girls as they battle it out in a full contact sport called roller derby. Who doesn’t like a sport where team names are typically made up of word plays and satirical puns such as Derby Liberation Front, Grave Danger, Sockit Wenches and Throttle Rockets?
To much internal fanfare (we have dedicated fans around here), Eben Design teamed up with advertising partner Ad Mark and our own local derby roller girl team, Rat City Rollergirls, to build a site for their all-female, flat-track roller derby league. Since the league started in 2004, the Rat City Rollergirls has been covered in media outlets that include The New York Times, MSNBC, Seattle Times, Seattle Post-Intelligencer, The Stranger, Seattle Weekly and Seattle Magazine.
With all the press and publicity, a redesigned site was needed to really reflect who they were: athletic, edgy, sexy, smart, alternative, funny and a true Seattle sports fixture.
We restructured the site’s content for more intuitive web browsing and implemented a uniform, streamlined color palette for better brand consistency. Photography was also used to truly communicate who they were. We built the site around the fact that Rat City Rollergirls aren’t derby teams of the past. Instead, they’re every day people by day and speed-skating, hard-hitting rollergirls by night who are proud to participate in an unpaid, real, women-run sport.
The end result? A newly redesigned site built on WordPress that describes exactly who they are as a team, as a sport and as a league of genuinely dedicated women.
Support a local league we’re proud to call our own. You’ll definitely find us among the crowds.