Imagine a completely interactive way to transform the most ordinary, every day events into interesting, digitally created, word-of-mouth-generating campaigns.
Social media may be all the rage, but augmented reality is the next big thing to keep an eye out for.
WHAT IS IT?
So what’s all this recent augmented reality hype all about? Augmented reality is a new way of bringing digital into the offline world. Most notably, apps like Layar and Google Goggles were one of the first apps to break through into augmented reality. With Layar, you simply hold your phone’s camera somewhere outside and the app will display business information as you move.
Other apps use special printed pieces of paper embedded with Augmented Reality (AR) markers to sync the computer with the “offline” world.
Marketers have not only used this to their advantage, but consumers are generally pretty receptive to this new technology and are typically more apt to share them with friends.
5 AUGMENTED REALITY CAMPAIGNS WE LOVE
1. Hyundai: 3D Projection Mapping for Hyundai Accent
Hyundai created a giant 3D projection screen to promote the Hyundai Accent’s product brand. Instead of simply projecting a cool display, Hyundai added the “reality” factor by suspending an actual car along the face of the building and a driver who walks down the wall to get into it.
2. Volkswagen: Print Test Drive
Volkswagen in Norway printed a special ad depicting a long stretch of road with AR markers. The print ad, published in several Norwegian magazines, then instructed users to download an app that lets them “test drive” the car directly on the print ad. Even cooler? The app contains three different vehicle features (depicted within the app) so that product differentiation didn’t get lost in the “wow” factor.
3. Zugara: Webcam Shopping
Say goodbye to boring e-commerce. Zugara developed a new way to shop online at home so that customers could see what clothes looked like on before they hit “purchase.” After printing out a special sheet of paper with AR markers, a customer would simply have to log on to the site with their webcam and place the photo on their body so that the site can recognize clothing placement. Another cool thing? You can change the outfit by moving your hand in the air to the respective on screen button.
4. Samsung: LED TV in Your Home
For prospective TV buyers, Samsung created an augmented reality tool to help buyers see how a Samsung LCD TV would look like in their home. After printing off a special sheet of paper and sticking it on the wall, the webcam scans the special printer codes within the paper and projects a visualization of how the TV would look directly on the wall.
5. Muscle Milk: Shaq on the Bottle
To celebrate Shaquille O’Neal’s arrival to his new team in Cleveland, Muscle Milk wanted to create a unique promotion in the Cleveland market. An AR marker was embedded on the back label of limited edition Muscle Milk bottles. After holding the bottle up to a webcam, users could watch a video projection of a mini Shaq professing his love for Cleveland. A total of 5 different videos were made for 5 different labels with AR markers.
About the Author
 LisaMarketing and Sales |
Filed under: Interactive |
Tags: augmented reality, Interactive |
