Creating a Facebook business or fan page is simple, but don’t expect to create a page and then have a huge following out the gate, start with good content, be consistent, let people know about it and your community will grow.

Social media has expanded the ways you can stay in touch with your target market.  It brings you into their daily lives, allowing you to build brand loyalty by strengthening their emotional bond.  Here are 15 ways that businesses can deepen that relationship using Facebook. Follow these tips and find out how to strengthen your online community.

15 ways to strengthen business relationships with Facebook

1. Fill out your profile completely to establish trust and credibility.
2. Upload professional photos of yourself to reinforce your brand.
3. Add your Facebook URL to your email signature and marketing collateral.
4. Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility.
5. Before traveling, check contacts locations so you can meet them in person.
6. Research prospects before hiring, meeting or contacting them.
7. Share survey or research data to gain credibility.
8. Suggest Friends to clients and colleagues to establish trust.
9. Update on a regular basis with helpful information and answers to questions.
10. Get your vanity URL – this will help with SEO
11. Place your keywords in the “About” box (best placement for SEO)
12. Use the “Attach Link” tab when posting links (again for SEO)
13. Buy Facebook ads to target your exact audience.
14. Have your social media buttons placed in your website.
15. Respond to everyone!

If you would like more information about using Facebook or social media strategies for your business please contact us.

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Charlotte Client Services

Filed under: Branding, Marketing, Resources, Web Worthy

Tags: Branding, Business, Eben Design, Facebook, Marketing, Relationships, social media