Soon after launching our social media services, we began receiving inquiries from our current clients. I wanted to address our Law professionals first, because let’s face it, Lawyers have been a little slower at embracing social media believing it to be a fad or a frivolity. So what is the number one question our law clients are asking us? Here it is: “What advantages do Twitter and Facebook offer specifically to Law Firms?
Before we go any further I want to ask you, the reader, a question. When you are looking for a new Doctor, Travel Agent, Car dealer, Real Estate Agent or a Lawyer, how do you find them? I’m a consumer, and I go to the internet. Last year I needed a chiropractor, the first place I went was Twitter. After Vince Leone tweeted me back we began chatting both publicly and direct messaging for a short while, by the time I made my first appointment we had already established a relationship and built trust. Currently I am looking for a new bank, and once again I am turning to Twitter and my Facebook friends for recommendations.
Below are a few specific advantages to adding Twitter and Facebook into the legal professions marketing mix.
● Can work as a place to republish content from your website: republished content can be news, articles, events, announcements, etc. and it’s measurable, because you can check the success rate by monitoring the change in your Google Analytics.
● Functions as a search tool: Twitter provides an advanced search tool to locate relevant posts and the people that posted them. This in turn allows you to connect with like minded twitter users.
● Is more immediate and conversational than a blog post
● Can help with business development by connecting with leads & loose ties and getting referrals.
● Is an important part of raising your profile in the community in your expertise area and can help you establish credibility in the market place.
● Can be used to ask questions and gather information, share knowledge, survey, and converse around legal hot topics
● Has great resources to join including: TweetLaw for information related to your profession.
● Will boost your brand and keep you in the forefront of referral sources.
● Provides breaking news as it happens
● Helps immensely with search engine optimization: Feed your blog onto your facebook fan page via RSS
● Is a place you can post articles and information about hot topics in your specially area
● Can get your company noticed by ABA Journal or other media outlets
● Connects your company with other law related groups on Facebook like: Lawyerist Facebook group
● Helps maintain relationships with people you meet, either in person or on-line
● Expands your circle of referrals
● Can help you gain commonality with your customers that is crucial to any sale of personal services
● Connects and engages with audiences of all ages especially the difficult to reach gen-x and gen-y
● Keeps content up to date and fresh
Your greatest advantage comes from being ahead of your competitors that are still scratching their heads and denying the usefulness of these tools!
Does what we shared sound a little overwhelming, time consuming or are you concerned about where to start? We can help with that! We offer competitive analyses, profile management and training. Give us a call or email me at email@example.com.
Please share with us; what advantages do you experience using Twitter and Facebook?